In collaboration with The Looma Project, I was tasked with designing in-store signage for Lowe’s Foods, a local (to North Carolina) grocery store. As the pieces show, the main focus was centered around connecting shoppers to the people behind the products, specifically local wine and beer.
Having been to several Lowe’s Foods in my life, I was inspired by their “home grown” and “down to earth” aesthetic. The goal for the decor was to fit into the theme of the store while also standing on its own as something created by the partner (Looma). I accomplished this by combining Lowe’s Foods main colors and design standards with the soft dogwood tree designs featured in the background of several assets.
Along with designing the decor itself, I was asked to mock up the designs on Looma’s in-store display mock ups.
Note: These designs present a foundational design and may vary from final in-store signage.